About The Holistic Emporium

We are a popular new age, crystal & mineral shop based on the Isle of Wight. We specialise in gemstones based around their metaphysical and healing properties.

We also provide wicca & pagan supplies and have a wide variety of other new age items ranging from incense & herbs to buddhas and dreamcatchers. We have a large selection of esoteric books and oracle/tarot cards and the ever popular salt lamps!

We have the one of the largest incense selections in the country and are famous for our interesting incense burners. We also have a wide selection of essential oils and essences.

The Holistic Emporium began in early 2013 after the Owner Carrie was made redundant from her Market Research job in London. This History of the shop is quite a remarkable tale of how someone can start with nothing and build a popular well-known island-based brand.

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Our Shop

our History


January: After being made redundant Carrie starts to learn how to make make handmade gemstone jewellery, keyrings and other trinkets. The name of the Holistic Emporium is chosen; "Holistic" meaning - the whole/everything and "Emporium" meaning a shop selling a large selection different items. The first aim was to concentrate on gemstone trinkets based around the healing properties of each crystal.

March: Carrie has her first ever craft stall at a small library in our local town of Sandown. Whilst takings were very modest the comments she received on her designs gave her the drive and determination to attend additional fayres and fetes.

May: Whilst walking along the beachfront close to her home Carrie and her husband David passed a beachside cafe (Strollers) where they stopped for a cup of tea. David started chatting to the cafe owner and mentioned Carrie's designs. He then cheekily asked whether Carrie could have a stall at the cafe (to sell her creations) during the summer weekends, to their surprise the cafe owner said yes!

Summer: The Holistic Emporium's stall started trading on the beach front! Each sunny weekend both Carrie and David (and their Golden Retriever Barney) would hike to the beach (down steep slopes) with a couple of "heavy" suitcases and few paste tables to set up their display. It proved to be an immediate success and they soon decided that The Holistic Emporium needed to branch out into selling other items (such and raw crystals and mini Buddha statues) Carrie simply could not keep up with the demand for her hand made items. During this summer she was invited to sell her items at the island's Healing Festival (held each year at the Botanical Gardens in Ventnor).

Autumn/Winter: As the weather started to deteriorate it was no longer possible for the Holistic Emporium to sell items from the beach, so Carrie began attend the various other fayres throughout the island. It was during a Christmas Event that Carrie was offered a cancellation place at the Isle of Wight's largest fayre (The Old Gaffer's Festival) for the following May. This was a very prestigious event (usually with a three year sellers waiting list!). The only problem was that (at the time) there was an almost prohibitively expense pitch fee to pay. Carrie raided the savings account and went for broke.

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Our Shop


Early Winter/Spring: The Holistic Emporium joins a weekly spiritual market selling from the Unitarian Church in Newport IOW, this venue allowed Carrie to expand her contacts, make some great friends and learn many different business skills.

May: The Holistic Emporium attends The Old Gaffers Festival! Sales were amazing, it was better than what could ever be expected. As a Result of attending the festival Carrie was able to afford the rent and extra stock needed to hire a small shop in a tourist retail park at Hollier's Park/Farm in Branstone on the Island.

June: The Holistic Emporium shop opens for business! By now the shop has diversified the items it sold into all manners of gemstone, jewellery, books, incense and even the beginnings of a small Steampunk Section! It felt like the business was jumping out of a small pond into a larger lake. There was so much to learn about running an actual shop over attending craft fayres.

Summer: Things start to get busy and sadly we had to wave goodbye to our beach stall and spiritual market; Carrie could only be in one place at one time. Her husband David now helping her at weekends to run the shop. Work for both of them was now a seven day a week effort! However, all of the hard work was worth the effort! The shop began to settle down nicely at its location and soon people were visiting the retail park simply to see their little shop! They had found their home for now and enjoyed their time there, making a lot of friends in the process.

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Our Shop


May: Again the Holistic Emporium attended The Old Gaffers Festival. Perhaps with higher expectations. The stall was set-up covering 2 large Gazebos and 90% of shops stock. It was thought that The Holistic Emporium would "clean up" at the event. However we were wrong, very wrong indeed. Terrible weather struck, the rain came down in heavy torrents and the wind blew a gail! One Gazebo was lost and a lot of stock was destroyed! It was a very humbling experience and almost meant the end of The Holistic Emporium. With our tails between our legs we took the tatters of our remains back to our shop where we salvaged what we could and put the shop back together as best that we could. We had, however, made a small amount from the festival and spent every last penny we had into stock - hoping that things would be better in the summer. We felt that what had happened to us was a sign to say - do not be greedy - do not run before your can walk - do not take things for granted. We certainly learnt our lesson and we remember it to this day. 

Summer: The Summer of 2015 was The Holistic Emporiums best ever trading at that time and the shop had made enough money to venture out into the big wide world of getting a High Street Shop! Look out Sandown here we come!

September: Carrie obtains the Keys to 7 High Street Sandown and work begins on building a shop from an empty shell.

October: The Holistic Emporium opens it's doors to the Sunny Sea-side town of Sandown. It was a great opening event and local islanders and the Mayor attended the opening.

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Our Shop


February: It was a cold windy Saturday afternoon and the shop had just closed it's doors for the day. While we began turning off the lights there was a knock at the door. A family wrapped up in thick coats and woolly hats wondered if they could look about. Although the shop had just closed we felt that they shouldn't be left out in the cold so we let them in. We closed the door again and then we found out that the mother of the family we had let in was a very famous breakfast television presenter! But before we noticed David had already told one of the children off for running around with a steampunk iron man "That's not a Toy!" he said. Of course we didn't let on that we recognised the person - we thought that they probably got hassled from everyone they met. After they got their gifts they waved and left. To our surprise they came to visit us the following day to get some more (incidentally we were closed again at that time too!)

Summer: This was our welcome to real High Street trading! we had never experienced such a busy time. It was a valuable learning experience for the future. Carrie was run to the point of exhaustion and it was quite stressful all round (still a lot of fun though!). Our stock range was ever expanding and our reputation was starting to grow! Summer sales had tripled the previous year.

December: Christmas Eve - Each year Sandown has a Christmas Fun Day where the High Street is closed to traffic and a festival party atmosphere infuses the beachside town of Sandown. The Holistic Emporium has it biggest sales day since its existence.

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    January: Work begins on The Holistic Emporium online store. There is so much to do an add!

    Summer: We are gaining new contacts and suppliers and we were always searching for new and exciting stock to add to our ever growing shop

    Autumn/Winter: Our website stated to take off and we decided to stop attending local craft fayes as we simply didnt have the time!

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    After a successful 2018/2019 season  we decided we needed to expand a little more so we were on the hunt for a second High Street shop in another location. After not much searching another one came up and was the perfect size and location for what we we needed to take our little business further. At the end of 2019 we spent several weeks agonising over our decision to open this second shop understanding the implications of having to employ staff, stock the shop and be responsible for a second rent an bills!!! It was always in the back of our minds whether to open a second shop or just expand our current one so the decision was made! Rather than open a second shop which for some reason didn't feel right just now, we decided to close our doors for the first few weeks of 2020 and refurbish our current shop and there the adventure of 2020 begins...

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    January/February: 1st of January was our last trading day at the Holistic Emporium before we closed our doors for a 6-week refurbishment project. We planned to knock out a couple of walls to further open up the shop floor enabling us to stock more new items! here is our progress....

    Week 1 - This week was spent packing up all our lovely crystals and  bits and pieces, carefully wrapping up stock and boxing up everything in preparation for the building and decoration works to come.

    Week 2 - A week off! we had booked a week away for us and our furry boys so Monday to Friday were spent in Blackwood Forest!

    Week 3 - Building works begin! this takes best part of the week, putting new shelving inside the shop window, knocking down walls and revealing part of a stock room that could not be demolished. We had to now think on our feet and change all our plans as we could not square off the shop and had only managed to gain a few feet of extra stock space. For the most dramatic effect we would have to also move the counter so after playing about with several ideas we decided it would be best to move it towards the back so as to 'open up' the shop.

    Week 4 - With the building works complete the decorating begins, mum and dad help out and the wallpaper and paint go up and we have endless pieces of trellis to paint green and foliage to wrap too, Kim comes in to help us at the point too.

    Week 5 - It's the first week of February by now and the Electrician is due to start work!. We are putting all new LED lighting throughout the shop, saving energy and hopefully money over time. We are also due to visit a trade fair in Birmingham and see a couple of suppliers taking us over to the 'big rock' for 5 days while the electrician is at the shop, rewiring, fitting the ceiling lights and giving us some much needed extra plug sockets.

    Week 6 - The final week before we open! last minute bits are painted and decorated including our new Card Reading Room and the stock starts to come back out and be put in its new locations.....this process however takes a lot longer than we think and the opening date we first plan is not achievable so we push it back from the Saturday to the Monday. This involves several 2am finishes and lots of resilience and soul searching to get it completed on time for our opening.

    Opening day - We had a fabulous opening day and lots of a regular customers poured though our doors showing us their love and support and everyone loved the new look!

    March to June: These months will be going down in history. These are the months the Coronavirus struck! The virus was first reported at the beginning of February, By 20th March all the cafes and pubs were told by the government to close and by 23rd March all shops were also told to close! so here we are are....

    July to December: It was a rather unpredicatable year, a strange but busy summer followed by various lockdowns and other trading restrictions. We needed to change the way we worked and started to concentrate more one our online areas. Our Facebook page exploded to more than 10,000 likes! and we started to do live stream videos and shopping events; these went down really well and we continue these events several times a month. Christmas Eve 2020 was our last day of trading before the second wave of Covid-19 hit and here we are in lockdown again.

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    January to April: The second lockdown meant that we had to close our doors for the 1st quarter of the year, but a vaccine was found and the country started to recover. We concentrated on our online shop and live videos and spent time rearranging the layout of the shop. It was a tough period but we were able to weather the storm to open our doors once more. This lockdown also allowed us to consider other areas for the business, with thoughts of teaching course and running workshops in the future; thus begins our education into some really interesting things; hopefully things are on the up.......

    2021 to 2022:

    With lockdown now over the shop opens fully again and we have our best ever trading year, it was so good to be back in business again, we missed so many of our lovely customers, it was amazing to see them again. We employ Carrie's sister Jenny at the shop.

    August 2022: After the post Covid business boom we finally became an official Limited Company! - The Holistic Emporium Limited


    Unfortunately this year brought in the cost of living crisis and hyper-inflation. For the benefit of our customers we managed to keep almost all of our prices the same. its been a tough year, and with sadness we have seen other shops in our highstreet close down. We're lucky to still be here, weathering the storm.


    We have high hopes for this year, things are looking up, and we have a lot of exciting plans to bring forward. Fingers crossed.



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    Our Shop